Product Design- XCel Website

StarA Web Product Design for XCel LimitedStar


I led the product design of an innovative landing page for XCel, a dynamic fintech company revolutionizing financial services. The goal of this project was to create a visually captivating and user-centric landing page that effectively communicated XCel’s cutting-edge solutions, reliability, and commitment to financial empowerment.

Design Process:

Throughout the design process, I focused on understanding XCel’s brand values, target audience, and business objectives. By conducting in-depth research, analyzing user personas, and studying industry trends, I gathered insights that shaped the design direction.

User-Centered Design:

With a user-centered design approach, I crafted a landing page that prioritized an intuitive user experience and clear communication of key messages. By employing strategic information hierarchy, compelling visuals, and engaging copy, I aimed to captivate visitors and drive conversions.

Visual Identity:

I meticulously integrated XCel’s visual identity into the landing page, ensuring brand consistency and recognition. By leveraging the company’s logo, color scheme, and typography, I created a cohesive and visually appealing interface that resonated with XCel’s target audience.

XCel via Oreademiniyi




XCel Limited


Product Design




As a dedicated product designer, I had the opportunity to lead the design of a compelling landing page for XCel Fintech Company, an industry-leading organization revolutionizing financial technology. My role in this project was to create an engaging and user-centered interface that effectively communicated XCel’s innovative solutions, instilled trust in potential customers, and positioned the company as a reliable and cutting-edge fintech provider.

With a focus on user experience and visual aesthetics, I embarked on a comprehensive design process to understand Seth’s brand values, target audience, and business objectives. Through extensive research, user personas, and competitive analysis, I gained valuable insights that shaped the design direction.

Call-to-Action (CTA) Optimization:

To drive user engagement and conversions, I strategically placed prominent and enticing call-to-action buttons throughout the landing page. These CTAs prompted visitors to take desired actions, such as signing up for services or contacting XCel for more information.

Collaboration and Iteration:‚Äč

Throughout the design process, I collaborated closely with XCel’s stakeholders, including marketing teams and developers. Regular feedback sessions and iterative design cycles ensured alignment with the company’s goals and a seamless integration of the design into the development process.

XCel website via Oreademiniyi